For new Shopify stores · Free & fast

Quick wins to reach your first 100 orders

Get a 3-point checklist (SEO basics, trust boosters, retention) plus the best vetted tool recommendations. We’re affiliate-supported—you never pay more.

Your First 100 Order Plan

1) Trust & Conversion Basics (~30–45 min)
  • Header & footer show: Shipping, Returns, Privacy, Terms, Contact.
  • Contact proof: working email, address/PO box, social links.
  • Accurate payment badges; remove fake “secure” seals.
  • Reviews widget with verified purchases only; no fake stars.
  • Clear policy microcopy: processing time + returns window & flow.
  • Compress hero image; remove first-view popups; single primary CTA.
  • Success: No broken links, LCP image < 300KB, $0.01 test purchase works.
2) Visibility & Indexing (~20–30 min)
  • Home title (~60 chars) + meta (140–160 chars) with real benefits.
  • Single H1 + 100–150 words of clear offer copy beneath hero.
  • Collections have text and ≥4 products (or are hidden).
  • Submit sitemap in Google & Bing; check robots.txt is crawlable.
  • Link from home to top 2 collections using descriptive anchors.
  • Success: GSC verified, homepage indexed, titles/metas set.
3) Retention & Measurement (~20–30 min)
  • Inline email form near top; promise “new drops & first-order tips”.
  • Welcome flow (2 emails): #1 Value/Story, #2 Proof/How-to.
  • Customize transactional emails; add returns link in footer.
  • UTM tag outbound links; track form submit, checkout, purchase.
  • Success: Welcome #1 sends <5 min; events visible in reports.

Tools merchants actually use

Typical picks (your unique links sent after approvals):

Klaviyo
Omnisend
Attentive
Yotpo
Okendo
Judge.me
Gorgias
Recharge
ReConvert
Vitals
Triple Whale
ShipStation

Recommended stack (by category)

Email / SMSKlaviyo · Omnisend · Attentive · Postscript
Reviews / UGCYotpo · Okendo · Judge.me · Loox
SupportGorgias · Zendesk
SubscriptionsRecharge · Smartrr
Checkout / OffersReConvert · Honeycomb · Vitals
AnalyticsTriple Whale · Northbeam
Shipping / ReturnsShipStation · Shippo · AfterShip · Loop Returns
POD / DropshipPrintful · Printify

We may earn a commission if you install via our links—never costs you more.

What merchants say

“Checklist got our basics in place in an afternoon. Then Klaviyo welcome flow started capturing emails the same day.” — A., Beauty
“Clear, non-spammy recommendations. We installed two apps and saw a lift in AOV within a week.” — L., Apparel
“Loved the focus on the first 100 orders. Practical and fast.” — M., Home

FAQ

Are you an agency?

No. We’re a micro-publisher. We provide practical checklists and editorial tool recommendations. No retainers or sales calls.

How do you make money?

Some links are affiliate links. If you install a tool via our link, we may earn a commission at no extra cost to you.

What’s your compliance stance?

GDPR-friendly. Opt-in email only. Clear disclosures. No coupons, no brand bidding, no toolbars/adware, and no incentivized traffic.