New Brand Welcome

Media Kit

For partners & program managers

About

New Brand Welcome (NBW) helps newly launched Shopify stores reach their first 100 orders with a concise 3-point checklist (SEO basics, trust, retention) and a tiny stack of vetted apps. We don’t sell services; we monetize via affiliate links at no extra cost to merchants.

Contact

Email: partners@newbrandwelcome.com
Site: newbrandwelcome.com
Primary markets: EU/UK/US (EN/DE)

Audience

Stage:

New/early Shopify merchants (0–500 orders), DTC focus.

Verticals:

Apparel, beauty, accessories, home, CPG, gifts.

Regions:

EU, UK, US (expanding to CA/AU).

Channels & placements

Email sequences (primary): 3–5 touches/28 days, ≤2 partner links per mail.
On-site stack: category tiles with short value bullets.
Micro-guides: quick wins (e.g., “turn on 3 Klaviyo flows”).

Examples: Email/SMS, Reviews/UGC, Helpdesk, Subscriptions, Offers, Analytics, Shipping/Returns, POD, Loyalty.
Disclosure: affiliate links; no price impact.

Benchmarks (targets)

Open rate:

40–60% (plain-text, personalized).

CTR:

6–12% on T2–T3.

Replies:

3–7% on first two touches.

Tracking & reporting

Networks: PartnerStack, CJ, Awin, ShareASale, Rakuten, Skimlinks/Sovrn (direct portals also supported).
Click IDs: we append your subID (`sid`, `clickref`, `afftrack`, `subId`, etc.) + UTMs (`utm_source=nbw&utm_medium=email&utm_campaign=onboarding`).
SubID schema: nbw_{domain}_{sender}_{step} (e.g., nbw_nbw-anna_t2).
Reporting: weekly top-line (clicks, trials, paid) + monthly deep dive.

Partner ask

Deep-link permission + subID param name.
Payout terms (event, window, tiers) and reversal policy.
2–3 value bullets for new Shopify stores; SVG logo.
(Nice) Partner promo (extended trial/discount) to lift adoption.

Representative tools

Klaviyo

Omnisend

Attentive

Yotpo

Okendo

Judge.me

Gorgias

Recharge

ReConvert

Vitals

Triple Whale

ShipStation

Assets

Logo (SVG/PNG), brand colors, and copy snippets available on request. Email partners@newbrandwelcome.com.

Colors: #0AA2FF · #18C37E · #0C1524